Accel spearheads a $1.8 million funding round for AI startup Fibr.

Artificial intelligence-driven personalization platform, Fibr, has successfully secured $1.8 million in a funding round led by Accel. Other participants in this round included 2am VC and Kunal Shah, the founder of CRED. Earlier this year, in February 2023, the company had raised $2 million in a seed round from the same investor and others.

The funds from this recent round will be utilized to enhance Fibr's AI personalization platform, grow its customer base, and hire new talent such as engineers, product marketers, and sales and go-to-market (GTM) experts. This was detailed in a press release issued by the company.

Fibr, which was co-founded by Ankur Goyal and Pritam Roy in 2023, assists marketers in lowering customer acquisition costs (CAC) and improving conversion rates. Their flagship product, ‘Pilot,’ enables brands to create personalized landing pages for advertisements, emails, and SMS campaigns.

Based in Bengaluru, Fibr serves lead generation clients in various sectors including insurance, broadband, home improvement, and consumer services. The company is currently focused on markets in the US, Canada, and India, with plans to expand into the European market.

Additionally, Fibr is developing the beta version of its second product, named Blocks. This product aims to help marketers scale their content across different formats, such as transforming a high-performing Facebook ad into a blog post, Google ad, or social media post.