From pitching to pouring The journey of Rock Paper Rum to success on Shark Tank India.

"Prepare to raise your glasses as Rock Paper Rum shines on Shark Tank India, bringing a burst of flavour and excitement to the world of mixology."

In a realm where each sip narrates a tale, Rock Paper Rum emerges as the fresh protagonist, melding modern innovation with traditional craftsmanship to craft an unforgettable experience in every bottle. Founded by Lalit Kalani, a third-generation liquor entrepreneur, Rock Paper Rum swiftly garners acclaim from consumers and industry bartenders alike.

Featured on the esteemed platform of Shark Tank India, Rock Paper Rum captures the attention of investors and enthusiasts, sparking a revolution in the realm of premium spirits. Vineet Singh forms a strategic alliance with Rock Paper Rum, investing a notable sum of INR 50 lacs on the show, solidifying her faith in the brand's potential. Spearheading the seed round with a substantial investment of INR 4.5 crores is Mumbai Angels, alongside prominent investors such as GSF, Anya Ventures, Eccles Ventures, and Farad Network, marking a significant milestone for Good Barrel Distillery, the parent company of Rock Paper Rum, and propelling its growth trajectory to new heights.

Founder Lalit Kalani not only impresses investors with his innovative approach to mixology but also imparts invaluable business wisdom, unveiling the three golden rules of doing business in India: "Negotiation is your birth right; follow-up is your duty, and do all of the above with a Smile." These simple yet profound advices, imparted by one of his close friends, form the cornerstone of Rock Paper Rum's entrepreneurial journey.

Returning to India after a 17-year stint abroad, Lalit Kalani identifies a burgeoning market for premium, distinctively flavoured rums. Fuelled by his family legacy and a passion for revitalizing the Indian spirits landscape, he introduces Rock Paper Rum in October 2022. Dedicated to utilizing the finest ingredients, the brand crafts an irresistible flavour spectrum with variants like Indian Spiced, Coastal White, Zesty Lemon, Roast Coffee, and Tropical Coconut.

"We are thrilled to unveil Rock Paper Rum to the market, offering a range of flavours that elevate every cocktail experience," shares Lalit Kalani. Crafted with meticulous attention to detail and distilled to perfection, each bottle of Rock Paper Rum encapsulates the essence of artisanal craftsmanship, delivering a bold, vibrant, and utterly distinctive taste that lingers long after the final sip.

Rock Paper Rum is currently available in Mumbai, Goa, Pune, and Nagpur, with plans for imminent launches in Haryana and Karnataka. Following its television debut, Rock Paper Rum garners praise from international markets and other states alike.

Join us on this extraordinary journey as we toast to Rock Paper Rum—an homage to tradition, a celebration of innovation, and a pledge of unforgettable experiences.