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Ola is advancing its cloud migration strategy by moving its IT workload from Amazon Web Services (AWS) after recently leaving Microsoft’s Azure cloud, as reported by ET. The shift from Azure caused Microsoft to lose an estimated daily revenue of INR 5-25 Lakh. Similarly, Ola's departure from AWS is expected to cost Amazon INR 30-40 Lakh per day, based on estimates and disclosures by Ola's founder Bhavish Aggarwal on X. Despite these losses, the impact on AWS and Azure is minimal since they collectively control 40% of India’s $8.3 billion public cloud market. Moreover, the departure is unlikely to significantly affect their business due to Ola Krutrim’s free cloud services offer.
Last week, Aggarwal announced that Ola Electric and Krutrim had completed their transition from Microsoft’s Azure to a native cloud computing platform. He stated that Ola’s spending on Azure is now zero and invited other companies to transition from Azure to Ola’s Indian stack. Additionally, he revealed that over 2,500 developers have been recruited to help onboard companies to Ola’s cloud platform. Aggarwal also mentioned that Krutrim would provide a year of free cloud usage to developers who switch from Azure.
The migration from AWS follows a dispute between Aggarwal and Microsoft-owned LinkedIn over content policy violations. Aggarwal’s post about AI using gender-neutral pronouns was flagged, prompting him to move Ola’s workload from Azure to its own Krutrim cloud. He described this shift as a step towards developing digital public infrastructure for social media with Indian developers, ensuring that data ownership stays with the creators.
On May 11, Aggarwal announced on X that due to LinkedIn's Microsoft ownership and Ola's significant use of Azure, they decided to migrate their entire workload from Azure to Krutrim cloud within a week. He acknowledged the challenge but expressed his team’s enthusiasm for the task. Aggarwal emphasized that Ola and Krutrim aim to build a digital public infrastructure for social media in compliance with Indian laws, ensuring that data is owned by the creators, not the businesses.
The Indian public cloud services market is expected to grow to $17.8 billion by 2027, with a compound annual growth rate (CAGR) of 22.9% from 2022 to 2027, according to the International Data Corporation. The leading two public cloud service providers maintain over 40% of the market share.
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